By Cheryl Simpson

Logo & Brand
I create impactful logos and cohesive brand identities that help businesses stand out with confidence. My process blends creativity, strategy, and thoughtful design to craft visuals that truly represent who you are and what you offer. Whether you’re a new company building your brand from scratch or an established business ready for a refresh, I work closely with you to understand your style, values, and goals.

Wellabe (funeral home materials)
I collaborated on a full company rebrand for Wellabe, which encompasses several insurance product lines. The project I was most involved in was the preneed division, where I helped develop the complete brand identity for the funeral home's marketing materials. During this process, I created a range of consumer materials for funeral homes to share with their clients.
Great Western
Insurance Company
Before Great Western Insurance Company was rebranded as Wellabe, I created all of their marketing materials. This included work for both their final expense and preneed insurance products. My responsibilities ranged from producing a wide variety of digital and print collateral to designing conference materials. Each product line had its own distinct design approach and event needs.


Timeless Beauty
I have worked with Timeless Beauty, a beauty salon with a wide range of services, since the very beginning of their business. As a small company, they rely on making marketing decisions that fit their budget, and I’ve supported them throughout that process. I’ve helped develop their brand and identity from the ground up and created a wide range of materials, including billboards, guides, newspaper ads, and merchandise.
USLHC
The United States Lancashire Heeler Club commissioned me to create their logo and brand color palette for their nonprofit organization. Because my hobbies revolve around dogs, it’s always a joy to work with clubs like this and contribute to their community.


Integrity HVAC
Integrity was a startup HVAC company that needed support establishing their brand and visual identity. I helped them get up and running by creating a basic website, developing their branding and color palette, and designing car decals. Although this project was outside my usual area of focus, I always enjoy the opportunity to expand my skills and knowledge.
Bubba's Barkery
Bubba’s Barkery is a dog treat company specializing in homemade, natural treats. We explored several logo concepts before landing on a design that is simple, clean, and meaningful to the owner. The final logo features her heart dog, the namesake of the company.


Casper Muffler & Hitch
This was one of my favorite projects. Casper Muffler & Hitch was a new automotive mechanic company, and when they first approached me, they were interested in a highly detailed, illustration-style logo. I felt that approach wouldn’t be as memorable or practical for mass production, so I shared my recommendations and worked closely with them to develop a creative, effective design.
Uinta Foot Zone
Unita Foot Zone specializes in foot detox, foot zoning, and targeted foot trigger-point massage. I collaborated with them to develop a comprehensive branding guide that aligns with their vision and supports a clear, consistent customer-focused identity.


Tea on Crime
Tea on Crime is a podcast covering historical and current crime from around the world. Designing a simple yet thoughtful logo that reflected their vision was very rewarding. After exploring several concepts, we developed a final logo that perfectly met their needs.
Barks N' Breakfast
Barks N’ Breakfast is a small dog boarding company that needed a simple logo and business cards. I worked within their budget to provide them with effective, professional branding that met their specific needs while ensuring it would serve their business well.
