Cheryl Simpson

Graphic Designer

Phone:

307-677-7764

Email:

cheryl8233@gmail.com

Address:

2447 W 4350 S

Roy, Utah 84067

About Me

I’m Cheryl Simpson, a graphic designer with nearly a decade of experience creating meaningful visual content for any industry. Through DogTrack Graphics, I combine minimalist design principles with playful, expressive creativity to help brands make a memorable impression with their audience.

I work one-on-one with each client, shaping my work to align with their needs and creative direction. I’m proud of my ability to adapt to each client’s needs. When a project calls for more detail, I collaborate with them to bring their vision to life.

I believe great design should feel intentional, energetic, and easy to understand. Whether I’m crafting a logo, illustrating a character, designing printed materials, or animating a digital graphic, I approach every project with curiosity, clarity, and collaboration.

Work Experience

May 2017 - Present

Aug 2014 - May 2017

May 2013 - August 2014

Graphic Designer
Wellabe - Des Moines, IA 50309

Collaborated with the marketing and sales team to design new marketing materials for funeral home clients to use for their own marketing.
Created and animated training videos and social media posts in After Effectsand Premiere Pro.
Worked with cross-functional teams to design and support a user-friendly training website for agents.
Contributed to website content and design with attention to SEO and clear communication.
Supported a company wide rebranding by maintaining visual consistency and coordinating with team members in order to keep brand consistent and standardized.
Developed and updated branding assets and toolkits for funeral homes.
Collaborated with web teams to manage analytics and apply insights to design.

Graphic Designer - Owner
DogTrack Graphics - www.dogtrackgraphics.com

Develop complete branding systems for businesses, including color palettes, logos, and style guidelines.
Design and build website layouts and visual assets for newly launched businesses.
Create marketing materials and print-ready assets for clients as needed.
Design custom merchandise and promotional items to support client branding and marketing efforts.
Create eye-catching advertising materials for kennels, including digital and print campaigns.

Web/Graphic Designer and Member Services Advisor
Great Western Insurance Company - Ogden, UT 84401

Updated policies based on requests from policyholders, ensuring accuracy and compliance.
Led projects to revise training manuals and marketing-related materials.
Developed and maintained a database for Customer Service to track and manage caller information.
Clarified and corrected information that was previously mistranslated or misunderstood.
Analyzed policy data to identify system issues and support process improvements.
Maintained and created the company website, ensuring content accuracy and user-friendly design.
Created training videos and guides for agents, streamlining learning and improving ease of use.
Designed marketing materials for funeral homes, including print and digital to support client outreach.

Client Support Specialist
Tab Bank - Ogden, UT 84403

Resolved issues effectively by clarifying, researching, and analyzing customer concerns.
Presented alternative solutions to customers when direct resolution was not possible.
Expanded job-related knowledge by participating in offered training and educational opportunities.
Built positive working relationships with a wide range of personalities, fostering collaboration and effective communication.
Managed difficult or sensitive situations with professionalism, empathy, and problem-solving skills.
Recognized as top specialist multiple months in a row for exceptional performance.

Education

Aug 2013 - Apr 2017

Bachelor of Science in Business and Multimedia Technologies
Weber State University

Aug 2011 - May 2013

Associate of Science in Computer Information Systems
Western Wyoming Community College

Aug 2011 - May 2013

Web Development Certificate
Western Wyoming Community College

Aug 2007 - May 2011

High School Diploma
Evanston High School

Software Knowledge

Adobe CC Suite

Proficient in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and After Effects, with experience creating both digital and print designs,
as well as animations and
visual content.

Figma

Experience with Figma for designing user interfaces, wireframes, and collaborative digital projects, with a focus on clean, functional, and user-friendly designs.

Microsoft Office

Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook, with experience creating reports, presentations, and managing documents efficiently.

Animation

Uses Adobe After Effects for creating animations and motion graphics for digital content, marketing materials, and visual storytelling. I have also worked with Adobe Premiere Pro to create and edit video content.

Canva

Skilled in Canva for creating visually engaging graphics,
social media content, presentations, and marketing materials with a focus on clean and effective design.

Print & Digital

Well-versed in creating materials suitable for both print production and online use making it easier and more cost effective for the company and the user.